Mother of 3 girls wins Geox shoes in Active for Life contest

November 21, 2012 No Comments »
Mother of 3 girls wins Geox shoes in Active for Life contest

Susan MacConnell from Nova Scotia is the winner of Active for Life’s latest contest. Her three daughters, 9-year-old Skye, and fraternal twins Avery and Rory, both 7, will be wearing Geox running shoes sometime soon.

The three girls are very active. In addition to being Highland dancers, they all swim and play soccer. Susan says the family also enjoys outdoor activities like biking.

Last Christmas the girls got snowshoes. The picture above was taken after an outing last winter. “It’s such an easy activity,” says Susan. “If you can walk, you can snowshoe.”

To win the contest, Susan had to solve the puzzle. After watching our public service announcement featuring NHL player Vincent Lecavalier, Susan correctly noted that one of the kids present at the beginning of the video wasn’t there at the end.

The young girl who does the disappearing act is actually Vincent’s daughter. The five-hours it took to film the video were just too much for the little girl.

Richard Monette, Active for Life’s publisher and editor-in-chief, was there that day. It was 36 degrees outside. “There was no need to push her,” he said. “So we let her go have a rest and finished the shoot without her.”

The decision is indicative of Active for Life’s philosophy, he said, which is that parents should never push kids beyond what they can do.

The PSA, produced by Steve Nash’s company Meathawk, was filmed at Lecavalier’s home just outside Montreal in June. Richard said it was easy to get Vincent involved. “He connected to the cause right away,” said Richard. “His big concern is that kids don’t play outside anymore.”

We’re happy to have Vincent, Susan, Skye. Avery and Rory on the Active for Life team!

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