{"id":45170,"date":"2019-06-24T02:28:52","date_gmt":"2019-06-24T09:28:52","guid":{"rendered":"https:\/\/activeforlife.com\/?p=45170"},"modified":"2019-06-25T06:13:34","modified_gmt":"2019-06-25T13:13:34","slug":"publicite-valorise-joueuse-soccer","status":"publish","type":"post","link":"https:\/\/activeforlife.com\/fr\/publicite-valorise-joueuse-soccer\/","title":{"rendered":"La publicit\u00e9 qui valorise les joueuses de soccer"},"content":{"rendered":"<p>Actif pour la vie ne vend pas d\u2019espace publicitaire, mais parfois, nous voulons souligner des publicit\u00e9s qui v\u00e9hiculent des messages importants, comme celle que Visa a cr\u00e9\u00e9e pour la <u><a href=\"https:\/\/activeforlife.com\/fr\/inspirer-fille-coupe-monde-fifa\/\">Coupe du monde f\u00e9minine de la FIFA 2019<\/a><\/u>, qui a d\u00e9but\u00e9 plus t\u00f4t ce mois-ci. (version anglaise)<\/p>\n<p>On y voit plusieurs jeunes joueuses de soccer d\u2019un peu partout dans le monde vivant un moment qui les encourage \u00e0 poursuivre dans ce sport. Le message\u00a0: \u00ab\u00a0Un moment peut transformer le sport.\u00a0\u00bb<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cS1anayysAA?rel=0 frameborder=\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Lors d\u2019une entrevue r\u00e9cemment accord\u00e9e au magazine <u><a href=\"http:\/\/www.sportspromedia.com\/quick_fire_questions\/womens-world-cup-fifa-visa-sponsorship-change-the-game-interview#.XPZjJVTQFYQ.twitter\">SportsPro<\/a><\/u>, Suzy Brown, directrice du marketing de Visa pour le Royaume-Uni et l\u2019Irlande, explique\u00a0:<\/p>\n<blockquote><p>\u00ab\u00a0Chacune des vignettes illustre un instant d\u2019acceptation physique ou psychologique; nous croyons que mis ensemble, ces moments peuvent v\u00e9ritablement transformer le sport.\u00a0\u00bb<\/p><\/blockquote>\n<hr \/>\n<p><strong>\u00c0 lire aussi\u00a0: <u><a href=\"https:\/\/activeforlife.com\/nike-fifa-world-cup-dream-big\/\">Une pub de Nike pour la Coupe du monde de la FIFA encourage les filles \u00e0 r\u00eaver grand<\/a><\/u><\/strong><\/p>\n<p>Alors que trop d\u2019adolescentes <u><a href=\"https:\/\/activeforlife.com\/fr\/les-filles-et-le-sport-recherches\/\">abandonnent la pratique du sport<\/a><\/u>, parents et entra\u00eeneurs doivent absolument faire de l\u2019acceptation et de l\u2019inclusion la norme. Il est essentiel d\u2019aider les filles (et les gar\u00e7ons aussi) \u00e0 vivre ces moments qui feront na\u00eetre ou cimenteront leur passion pour le soccer ou pour tout autre sport ou activit\u00e9 physique.<\/p>\n<p><em>Photo\u00a0: Visa<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 qui valorise les joueuses de soccer<\/p>\n","protected":false},"author":4,"featured_media":45030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[542,538],"tags":[584,780,74,16186],"audience":[2053,2052,2055],"topics":[2059,2058],"age_of_child":[2066],"sports":[2096],"region":[2111],"season":[2117],"gender":[16214],"skill":[2085],"class_list":["post-45170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-slider-fr","tag-fille","tag-plaisir","tag-soccer","tag-soccer-fr-2","audience-coaches-fr","audience-parents-fr","audience-rec-leaders-fr","topics-sports-et-recreations","topics-tendances","age_of_child-all-ages-fr","sports-soccer-fr","region-none-fr","season-none-fr","gender-female-fr","skill-none-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/posts\/45170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/comments?post=45170"}],"version-history":[{"count":8,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/posts\/45170\/revisions"}],"predecessor-version":[{"id":45260,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/posts\/45170\/revisions\/45260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/media\/45030"}],"wp:attachment":[{"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/media?parent=45170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/categories?post=45170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/tags?post=45170"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/audience?post=45170"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/topics?post=45170"},{"taxonomy":"age_of_child","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/age_of_child?post=45170"},{"taxonomy":"sports","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/sports?post=45170"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/region?post=45170"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/season?post=45170"},{"taxonomy":"gender","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/gender?post=45170"},{"taxonomy":"skill","embeddable":true,"href":"https:\/\/activeforlife.com\/fr\/wp-json\/wp\/v2\/skill?post=45170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}