Since the early 1970s, Participaction has been a part of Canadian society as a promoter of good health and wellness through physical activity. The organization has just revealed a new website and campaign.
Highlights of the revamped website include:
- an archive which has past ad campaigns and videos
- a blog
- lists of programs and events from across Canada
At the same time, Participaction has launched the Bring Back Play campaign, which aims to inspire parents of young children, aged 5 through 12, to get their kids more active.
The Bring Back Play website is optimized for mobile devices and provides activity ideas organized by age, type of play space available, number of players and required equipment.
Some old-school favourites include Capture the Flag, Foursquare, Red Light, Green Light and What Time is it Mr. Wolf?
Bring Back Play is about encouraging unstructured active play.
Participaction president and CEO Kelly Muruments was in Vancouver recently to launch Bring Back Play with Healthy Families B.C. “We definitely have an inactivity crisis in the country,” she said at the event.
And Participaction is part of the solution.