Free soccer program gives kids a place to play

Free soccer program gives kids a place to play

There is a lot of money in kids’ sports. In Canada alone, recent research suggests that youth sport has become an industry worth $8.7 billion per year. Unfortunately, amid this flow of dollars, and the sometimes astronomical cost for parents, many kids from lower-income homes are getting left on the sidelines. Enter Tim Adams with … Continued

This ad campaign seeks to empower women in soccer

This ad campaign seeks to empower women in soccer

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

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