Tag: active girls

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer.  In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued

From a sporting standpoint, the thing I enjoy most about coaching girls is the fact that they listen. They listen because they want to get it right. Getting it right is important because they want to be socially accepted, and in their early years of participation, social acceptance is their number one reason for getting … Continued

Did you know that by age 14, girls are dropping out of sport at twice the rate of boys? Did you know that when matched for age and maturation, they are three to six times more likely than boys to sustain non-impact ACL injuries? And did you know that the main reason most girls play … Continued

Ensuring that girls, and all children, remain active for life

Like boys, they need to learn fundamental movement skills from an early age