Tag: Soccer

Olympic soccer star Karina LeBlanc has inspired international change with her powerful and passionate advocacy for girls in sport.

As parents and coaches, we must make youth sports fun for kids. Tim Hortons’ latest advertisement highlights this.

There is a lot of money in kids’ sports. In Canada alone, recent research suggests that youth sport has become an industry worth $8.7 billion per year. Unfortunately, amid this flow of dollars, and the sometimes astronomical cost for parents, many kids from lower-income homes are getting left on the sidelines. Enter Tim Adams with … Continued

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer.  In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued

But role models are not enough to change the lives of Canadian girls

Ready, Aim, Kick! to the rescue One particularly difficult day, we tried an activity called Ready, Aim, Kick! (see Activity #6) from the APPLE Seeds program. This robust program introduces physical literacy skills in a sequential way within everyday play. Ready, Aim, Kick! involves playing kicking games using targets and a variety of materials, including pylons, … Continued

About once a year a sharp pang of regret hits me. It’s most likely to strike on one of two occasions: in the winter after a big snowfall or out on the lake at a summer cottage. The two situations are vastly different, yet both stir up similar feelings of regret, embarrassment, and frustration. So, … Continued

Teach kids how to strike for power

How FIFA changes the ball each World Cup

How Iceland beat the odds and made history

A new way to level the playing field

Lollipops keep these moms from shouting at games

A coach’s mea culpa

Some parents get creative in keeping kids active in summer

Inspirational stories that have motivated people to be their best

The former pro soccer player and coach is out to change all that

Support for parents … and their kids

Encouraging children to be active and to enjoy trying new things

Coaches must set a good example for their players to follow

John Nash shares insights on raising successful kids

From the stadium to the living room, it’s an inclusive experience for everyone

A fresh concept that combines the attributes of several popular athletic activities

Soccer star Abby Wambach played elite basketball in high school