Tag: stats

Kids play sports for the fun of it

As parents, we’ve heard the expert’s opinion that because of poor life habits, today’s children may not live as long as their parents. This hasn’t been the case since medieval times. Last June, we launched the Active for Life campaign with a 30-second television spot titled “Recess”. In that video, children share alarming statistics about … Continued

If you have a daughter, there’s good reason to be concerned about her future in sport and physical activity. The statistics are bleak and there might be worrisome consequences for your daughter’s health. Girls move a lot less than boys Research shows that only 4 percent of Canadian girls are getting enough daily physical activity … Continued