This ad campaign seeks to empower women in soccer

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

Jr. NBA introduces kids to basketball

With the Toronto Raptors’ deep run in the NBA playoffs, and now a franchise-first NBA championship, everyone in Canada is talking basketball. And as often happens when the “home” team finds success, kids everywhere want to start playing and emulating their heroes. Jr. NBA Youth Basketball is now making it easier than ever to get … Continued

Nike’s FIFA Women’s World Cup ad encourages girls to dream big

Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer.  In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued

New abuse-reporting hotline promotes safe sport

The Canadian Sport Helpline is a new initiative to ensure that all Canadians participating in sport can do so in a safe and welcoming environment, regardless of the role they play. Safe sport is everyone’s responsibility, and the national toll-free helpline offers assistance to victims and witnesses of harassment, abuse, discrimination, and bullying. In its … Continued

Woody Belfort

This Canada Games athlete spreads joy all around

Meet Woody Belfort. An athlete who spreads joy all around. We’ve featured athletes that give back to society through charities. But Woody Belfort is an athlete who gives back in a different way.   Woody is a wheelchair basketball player on team Québec at the 2019 Canada Games in Red Deer Alberta. And Woody loves … Continued

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