This ad campaign seeks to empower women in soccer

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

Five Indigenous games to play with your children

Canada is home to more than 1.6 million Indigenous people, including 600 First Nations communities, as well as Inuit and Métis communities. These distinct nations and groups have diverse histories, traditions, and cultures—as well as games and activities. Traditional sports and games can help strengthen an Indigenous child’s sense of culture and tradition while increasing … Continued

Jr. NBA introduces kids to basketball

With the Toronto Raptors’ deep run in the NBA playoffs, and now a franchise-first NBA championship, everyone in Canada is talking basketball. And as often happens when the “home” team finds success, kids everywhere want to start playing and emulating their heroes. Jr. NBA Youth Basketball is now making it easier than ever to get … Continued

Nike’s FIFA Women’s World Cup ad encourages girls to dream big

Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer.  In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued

Kids swim team

“After the Bell” program provides access to recreation activities for middle school girls

Middle school is a tough time to find activities to participate in. It can be nearly impossible in rural communities. The Cape Breton Regional Municipality Recreation Department along with the Department of Communities Culture and Heritage decided to mend this gap for young girls ages 12-16 with the program “After The Bell” (ATB). ATB is a … Continued

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