Our accomplishments

The growth of both AfL and public awareness of the term “physical literacy” (PL) has been astonishing and remains a testament to B2ten’s profound belief that getting kids moving is of vital importance to Canada. Here are some of the highlights from our past couple of years:



We’re committed to equipping parents, caregivers, and professionals who work with children with the tools and resources they need to provide high quality PL programming:

  • Our activities and lesson plan builder have simplified the process for childhood educators to easily incorporate fun PL games into their programs.
  • Resources for those delivering PL programming to educate their communities of parents about the importance of PL.

Online Magazine

Since 2012, Active for Life has built a full-fledged media organization, publishing more than one thousand original articles in both English and French. Our top articles have been shared up to three thousand times and seen almost one million times.

Active Start

Active Start is a free monthly newsletter tailored specifically to the age of your baby or toddler that’s filled with activities and tips for busy parents. As children progress from crawling and climbing to running and jumping, Active Start helps show new parents how to keep their children engaged in fun and active play, which will help them develop the habits that will keep them moving and active for life.


Launched on October 4, 2023, Active for Life with the funding support of Canada’s Early Learning and Child Care – Innovation program created a new website for Early Childhood Educators that provides free resources to support active play for children ages 0-5 years. ActivePlay.ca features short videos with great ideas for fun games and activities. It also includes educational posters to share with parents, plus short articles about active play and child development. The videos and posters are currently available in French, English, three indigenous and six international languages.

Social Media

Our social media channels have experienced tremendous growth since we first launched, expanding our community, reach, and engagement. Taken together, we have the ability to reach upwards of ninety thousand parents through our Facebook, Twitter, Pinterest, Instagram, and YouTube accounts.