Grow your program by educating parents about physical literacy

Free tools and learning materials

Active for Life makes it easy for you to educate and mobilize parents. As you launch your program, teach parents about physical literacy by using the proven tools below. Help them understand why physical literacy is important for their child, and they’ll sign up and spread the word about your program.

1. Postcards for parents

AfL postcard sample

Active for Life can provide you with postcards that explain what physical literacy is and why it matters for kids. Parents love them!

We design, print, and ship you the postcards (no cost to you) and you distribute them to parents.

We’ll ship you as many generic postcards as you wish. If you commit to distributing more than 5000 postcards, we’ll create a postcard co-branded to your organization like this one.

2. Physical literacy web page

We’ve created a special web page filled with a great infographic and our most popular articles about physical literacy.

If you like, we can also create a tailored URL for the page — for example, — just contact our Outreach team.

3. Physical Literacy infographic


What is physical literacy? If you are educating parents on the concept for the first time, it can be tricky to communicate some of the nuances. This colourful infographic summarizes a lot of complex ideas into a simple format that parents will understand. You can either direct parents to the infographic webpage or you can download the infographic and print it as a poster handout.

4. Physical literacy slideshow

Our attention-grabbing slideshow airs in community and recreation centres across Canada. It shows captivating images on a continuous loop with messages promoting physical literacy.

5. Printable articles for parents

These articles have been well received by parents because of their simplicity and relevance. During your program, you can print copies and hand them out to parents for added learning:


6. Physical literacy quiz

Physical literacy quiz

We have developed a simple fun quiz to help educate parents about physical literacy. Please feel free to download this big box and post it on your site or include it in your eNewsletters. Be sure to link it to

7. Fortune teller


For school age kids, download and print this fortune teller, a favourite playground game, that gets kids practicing some of the fundamental movements that create the foundation for physical literacy. But don’t worry, they won’t realize that’s what they’re doing because they’ll be too busy having a blast with their friends (hint: you can try it too … how’s your physical literacy?)

We’ve left one blank for you to fill in on your own. Let us know what ideas you come up with.


8. Posters of active kids

I love to balance poster

Similar in appearance to our postcards, these letter size posters are perfect for broadcasting the physical literacy message in public spaces such as schools, recreation centres, and health offices.


9. Bookmarks explaining physical literacy


Adapted from our popular physical literacy infographic, these colourful eye-catching bookmarks will stick with your reading audiences. Every time one of your parents opens their favourite tome, they will be reminded that physical literacy is just as important for their kids as reading literacy.


10. Presentation Slide

presentation slide

Are you planning a presentation for educators, coaches, or others who could benefit from the content at Active for Life? You can use this slide to raise awareness of Active for Life’s articles and resources.