Safe sport tips for parents

As parents, we want to give our children every opportunity to succeed and live a life that is healthy, happy, and active. Enrolling our children in sport and physical activity programs provides a multitude of mental, physical, and social benefits. But, on occasion, the benefits can be violated by trusted coaches or volunteers through abusive … Continued

A look at Norway’s youth sport model

At first, the concept doesn’t seem groundbreaking: Help kids play and enjoy sports. But, as a recent New York Times op-ed points out, Norway’s approach to youth and sport is different because it really puts children, and their priorities, at its centre. In the article, Tom Farrey explores how the country places value on kids’ … Continued

Investigation Unit established to address abuse and harassment allegations in sport

Through its commitment to ensuring an abuse-free workplace and sporting environment, the Sport Dispute Resolution Centre of Canada (SDRCC) has launched an Investigation Unit to assist federally funded sport organizations in handling complaints and allegations. As part of the pilot project, independent and qualified professionals are available on a voluntary and fee-for-service basis to provide third-party … Continued

This ad campaign seeks to empower women in soccer

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

Five Indigenous games to play with your children

Canada is home to more than 1.6 million Indigenous people, including 600 First Nations communities, as well as Inuit and Métis communities. These distinct nations and groups have diverse histories, traditions, and cultures—as well as games and activities. Traditional sports and games can help strengthen an Indigenous child’s sense of culture and tradition while increasing … Continued

Jr. NBA introduces kids to basketball

With the Toronto Raptors’ deep run in the NBA playoffs, and now a franchise-first NBA championship, everyone in Canada is talking basketball. And as often happens when the “home” team finds success, kids everywhere want to start playing and emulating their heroes. Jr. NBA Youth Basketball is now making it easier than ever to get … Continued

Nike’s FIFA Women’s World Cup ad encourages girls to dream big

Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer.  In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued

Load more