move more, live longer

move more, live longer

As parents, we’ve heard the expert’s opinion that because of poor life habits, today’s children may not live as long as their parents. This hasn’t been the case since medieval times. Last June, we launched the Active for Life campaign with a 30-second television spot titled “Recess”. In that video, children share alarming statistics about … Continued

5 things you should do, 6 you shouldn’t

5 things you should do, 6 you shouldn’t

We recently featured a study that identified the 5 top reasons kids play sport. As you might have guessed, “because it’s FUN” is at the top of the list while “doing something I am good at” is a close second. We’ve compiled a list of DO’S and DON’TS for parents who want to help their child … Continued

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