Children’s television just got a little healthier. Walt Disney Company will limit junk food advertising on the Disney Channel starting 2015, they announced this past Monday.
“We want parents to know that the food products that we license and the ones promoted and advertised within our kids programming will be held to the same healthier standards,” said Bob Iger, Disney Chief Executive.
A 2006 report from the Institute of Medicine linked junk food marketing with childhood obesity. Nearly one-third of U.S. children are either overweight or obese.