A new campaign to promote the benefits of a multi-sport approach for kids has launched in Canada.
The website and an accompanying video feature four elite Canadian athletes:
- Miah-Marie Langlois, who plays professional basketball in the Russian Women’s Baseketball Premier League and on the Canadian women’s national basketball team
- Nik Ledgerwood, who plays for Calgary Foothills FC and the Canadian men’s national soccer team
- Marie-Philip Poulin, who plays for Les Canadiennes de Montreal and the Canadian women’s national ice hockey teams that have won two gold medals and a silver at the last three Winter Olympic Games
- Mike Soroka, a pitcher in the Atlanta Braves organization who also plays for the Canadian national team
The initiative was funded by the Canadian Olympic Committee, and was supported by four national sport organizations (NSOs): Baseball Canada, Canada Basketball, Canada Soccer, and Hockey Canada.
“This shows collaboration between four of the most important NSOs in our country,” said Active for Life’s Richard Monette. “At the highest level, sports are no longer competing with each other for participants. Instead, they are cooperating to ensure that parents understand kids should play more than one sport.”
“The research shows that specializing too early in one sport frequently leads to kids getting injured and burning out, and some start to quit sport altogether,” added Monette. “There is growing evidence that kids who play multiple sports through childhood and adolescence tend to stay active longer, and more of them go further in competitive sport.”
The video shows the four athletes performing tricks and skills from sports other than the one they’ve specialized in; activities they all played as youngsters, and before they specialized in the sport in which they have become world-class athletes.