Author: Richard Monette

As parents and coaches, we must make youth sports fun for kids. Tim Hortons’ latest advertisement highlights this.

It’s important to understand how yelling in the stands might affect your child’s focus and his or her overall enjoyment of the game.

We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued

But role models are not enough to change the lives of Canadian girls

Children today don’t get enough active play time. And that’s a health issue because it’s during active free play that children fill up on their daily requirement of daily physical activity. The problem is not that children have stopped playing, but that the nature of the games they play has changed. In this digital era … Continued

Meet Woody Belfort. An athlete who spreads joy all around. We’ve featured athletes that give back to society through charities. But Woody Belfort is an athlete who gives back in a different way.   Woody is a wheelchair basketball player on team Québec at the 2019 Canada Games in Red Deer Alberta. And Woody loves … Continued

Speed, skills, and fun are now the new normal

4 key elements to being a healthy sport parent

It’s time to stop debating who is responsible for making multi-sport programming a priority for kids under the age of 8. Here’s a list of actions we can all take.

How FIFA changes the ball each World Cup