The kids that participate in your sports club all have parents. Parents are critical to youth sport, so get them involved!

It’s a T.E.A.M. approach: Together Everyone Achieves More.

Give parents opportunities to learn about their child’s sport, communicate with coaches, and contribute in meaningful and helpful ways in the club. They also play an important role for their children in sport through support and encouragement, and as role models.

Active for Life can help. We’ve been talking to parents for years, and have created thousands of articles about quality sport and the healthy development of kids.

Here’s what we’ve learned about what works best when communicating with parents:

  • Use short, positive messages accompanied by images that help tell the story.
  • Trickle out information regularly.
  • Repeat messages to build understanding.
  • Building relationships takes things beyond transactions and tasks and will help you to get things done. Use both face to face meetings and online platforms.
  • Use a variety of channels to connect to the community: social media, newsletters (print and electronic), websites, posters and handouts, and so on.

This toolkit is designed to provide you with a variety of articles and tools that you can use to engage your coaches and parents. Pick and choose from this list, and explore our website to find even more.


If you are looking for engaging content for your website or newsletter, you are welcome to reprint any of the more than 1,000 Active for Life articles. We just ask that you follow our reuse guidelines.

Here are some favourites for sharing with parents:

Here are some that will appeal to coaches

Curated lists of articles

Want to take a deeper dive into a particular topic? Our curated pages are lists of the best articles on specific sports, special topics, and information of interest to different communities and groups.


We’ve got materials that can help you educate parents about physical literacy. They include bookmarks and postcards you can order, posters you can download and print, presentations you can use (and slides you can use in your own presentations), and fun things like a quiz and a fortune teller you can download.

Activities and lesson plans

If you need some quick ideas about how to get kids moving and developing physical literacy, here are some ideas:

Sound bites and shareable graphics

You can use the memes on the following pages on your social media channels, web pages, newsletters, and anywhere else you think they’d work:

Get social with Active for Life

Social media is a great way to build understanding in parents and to inspire them to add more movement into each day, for their kids and themselves.

Follow Active for Life on social media and enrich your social media channels by reposting and retweeting AfL content:

Using hashtags is a great way to connect your club members with the broader discussion. Consider using these:

  • #physicalliteracy
  • #activeforlife
  • #sportsparents
  • #qualitysport
  • #LTAD
  • #multisport
  • #youthsports

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AFL_Logo_RGBLink to active for life by posting a logo on your site and introduce your users to the world of physical literacy.

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